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Elements and Performance Criteria

1. Plan the production of brochures and marketing materials
   • Plan production in accordance with enterprise objectives, marketing focus and other issues that impact on the production process.
   • Create detailed action plans for the production process including timelines, responsibilities and budget.
2. Produce information for inclusion
   • Produce or obtain from the appropriate source accurate and complete information for inclusion.
   • Present information in a clear and easily understood format.
   • Present information in a culturally appropriate way.
3. Obtain quotations for artwork and printing as appropriate
   • Provide accurate and complete specifications to quoting organisations within appropriate timeframe.
   • Obtain comprehensive quotations with full details of potential variations to cost and conditions that may apply.
4. Develop final copy for brochures and marketing materials
   • Develop copy using basic creative writing techniques where appropriate to sell the products presented.
   • Produce copy that provides accurate practical and operational details.
   • Present all costs accurately with notes about conditions which may apply.
   • Present general conditions clearly and accurately according to enterprise policy.
   • Check all copy for accuracy prior to submission to external/internal arthouse or printers.
5. Coordinate the production of brochures and marketing materials
   • Liaise with production house or responsible staff member in a manner that permits accurate monitoring of production schedule.
   • Check and correct all production work as required.
   • Re-check and gain approval of appropriate authority only when totally accurate.
   • Approve artwork according to enterprise guidelines prior to commencement of printing.
   • Obtain and deliver brochures and marketing materials on schedule and establish contingency plans to allow for situations where timelines may be exceeded.

Required Skills

Not applicable

Evidence Required

Essential Knowledge and Skills to be Assessed

The following knowledge and skills must be assessed as part of this unit

market context for the materials being produced including general awareness of potential for use on websites

print production processes and terminology including copy film artwork colour process colour process final art proofreading bromide printready PDF file authors corrections transparencies

printing and industry conventions in relation to placement of information page numbering copyright information

quality indicators in brochure production including readability photographic quality effective use of colour spacing requirements

current production technology

techniques used in brochurewriting

procedures and requirements for preparation and proofing of copy

legal issues that affect the production of printed materials as appropriate to individual sectorsworkplaces including copyright laws

Linkages to Other Units

There is a strong link between this unit and the following units and combined training and assessment may be appropriate

THHGCSB Coordinate marketing activities

THHGCS07B Coordinate marketing activities

Critical Aspects of Assessment

Evidence of the following is critical

ability to coordinate all elements of the brochure development process within a required timeframe

ability to produce materials that meet stated objectives provide current and accurate information and are free of errors

knowledge and understanding of current production processes and terminology

Context of Assessment and Resource Implications

Assessment must ensure

the actual production of brochures and marketing materials to meet a specified market need

access to technology and materials for the production of brochures and marketing materials

For generic preemployment training and assessment a range of industry contexts must be addressed Where the focus is sector or workplace specific training and assessment must be tailored to meet particular needs

Assessment Methods

Assessment methods must be chosen to ensure that brochure coordination and production skills can be practically demonstrated Methods must include assessment of knowledge as well as assessment of practical skills

The following examples are appropriate for this unit

evaluation of brochures or other marketing materials produced by the candidate

oral or written questions to assess knowledge of brochure coordination and production processes

review of portfolios of evidence and third party workplace reports of onthejob performance by the candidate

Key Competencies in this Unit

Key Competencies are an integral part of all workplace competencies The table below describes those applicable to this unit Trainers and assessors should ensure that they are addressed in training and assessment

Level Perform Level Administer and Manage Level Design and Evaluate

Key Competencies

Collecting Organising and Analysing Information

For example

Gathering and preparing data from multiple suppliers for a touring brochure

Communicating Ideas and Information

For example

Writing copy for a destination brochure aimed at the youth market

Planning and Organising Activities

For example

Coordinating the print production process

Working with Others and in Teams

For example

Negotiating with printers in relation to print costs

Using Mathematical Ideas and Techniques

For example

Calculating total costs of production

Solving Problems

For example

Dealing with a situation where print production will not be completed until after the date of a major promotional show

Using Technology

For example

Using the editing function within Word to edit brochure copy

Essential Knowledge and Skills to be Assessed

The following knowledge and skills must be assessed as part of this unit

market context for the materials being produced including general awareness of potential for use on websites

print production processes and terminology including copy film artwork colour process colour process final art proofreading bromide printready PDF file authors corrections transparencies

printing and industry conventions in relation to placement of information page numbering copyright information

quality indicators in brochure production including readability photographic quality effective use of colour spacing requirements

current production technology

techniques used in brochurewriting

procedures and requirements for preparation and proofing of copy

legal issues that affect the production of printed materials as appropriate to individual sectorsworkplaces including copyright laws

Linkages to Other Units

There is a strong link between this unit and the following units and combined training and assessment may be appropriate

THHGCSB Coordinate marketing activities

THHGCS07B Coordinate marketing activities

Critical Aspects of Assessment

Evidence of the following is critical

ability to coordinate all elements of the brochure development process within a required timeframe

ability to produce materials that meet stated objectives provide current and accurate information and are free of errors

knowledge and understanding of current production processes and terminology

Context of Assessment and Resource Implications

Assessment must ensure

the actual production of brochures and marketing materials to meet a specified market need

access to technology and materials for the production of brochures and marketing materials

For generic preemployment training and assessment a range of industry contexts must be addressed Where the focus is sector or workplace specific training and assessment must be tailored to meet particular needs

Assessment Methods

Assessment methods must be chosen to ensure that brochure coordination and production skills can be practically demonstrated Methods must include assessment of knowledge as well as assessment of practical skills

The following examples are appropriate for this unit

evaluation of brochures or other marketing materials produced by the candidate

oral or written questions to assess knowledge of brochure coordination and production processes

review of portfolios of evidence and third party workplace reports of onthejob performance by the candidate

Key Competencies in this Unit

Key Competencies are an integral part of all workplace competencies The table below describes those applicable to this unit Trainers and assessors should ensure that they are addressed in training and assessment

Level Perform Level Administer and Manage Level Design and Evaluate

Key Competencies

Collecting Organising and Analysing Information

For example

Gathering and preparing data from multiple suppliers for a touring brochure

Communicating Ideas and Information

For example

Writing copy for a destination brochure aimed at the youth market

Planning and Organising Activities

For example

Coordinating the print production process

Working with Others and in Teams

For example

Negotiating with printers in relation to print costs

Using Mathematical Ideas and Techniques

For example

Calculating total costs of production

Solving Problems

For example

Dealing with a situation where print production will not be completed until after the date of a major promotional show

Using Technology

For example

Using the editing function within Word to edit brochure copy

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Range Statement

This unit applies to all tourism and hospitality industry sectors. The following explanations identify how this unit may be applied in different workplaces, sectors and circumstances.

Actual production/printing may be conducted either in-house or by an external agency.

Brochures and marketing materials may include:

product brochures

destinational guides

promotional flyers and leaflets

conference programs/registration forms

event prospectus

display materials

product support manuals

advertising materials

direct mail pieces

invitations.

Factors that must be considered in the planning of brochures are:

objectives of the material

market for which material is required

review of competitive materials

style and size of material

time parameters

budget available

in-house production capabilities

distribution considerations - internal and external

availability of required information

any legal requirements or restrictions.

Information for inclusion may include:

supplier information

photos

maps

tariff details

special offers or incentives

advertisements

sponsor messages

logos.

Accurate and complete specifications must include:

size

number of colours

type of paper

number of photographs

layout and style of text

total number required

conditions of contract

production and delivery deadlines.

This unit applies to all tourism and hospitality industry sectors. The following explanations identify how this unit may be applied in different workplaces, sectors and circumstances.

Actual production/printing may be conducted either in-house or by an external agency.

Brochures and marketing materials may include:

product brochures

destinational guides

promotional flyers and leaflets

conference programs/registration forms

event prospectus

display materials

product support manuals

advertising materials

direct mail pieces

invitations.

Factors that must be considered in the planning of brochures are:

objectives of the material

market for which material is required

review of competitive materials

style and size of material

time parameters

budget available

in-house production capabilities

distribution considerations - internal and external

availability of required information

any legal requirements or restrictions.

Information for inclusion may include:

supplier information

photos

maps

tariff details

special offers or incentives

advertisements

sponsor messages

logos.

Accurate and complete specifications must include:

size

number of colours

type of paper

number of photographs

layout and style of text

total number required

conditions of contract

production and delivery deadlines.

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